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Founded Date October 10, 1930
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Sectors Education Training
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Posted Jobs 0
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Viewed 1
Company Description
What is a Casino Affiliate Program?
With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.
This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.
The Basics of Affiliate Marketing
Within this content, the affiliate places unique, trackable links that direct the reader to the casino’s registration page.
This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.
- It is a completely performance-based marketing structure
- Affiliates assume the cost of building websites and driving SEO traffic
- Both parties benefit: the casino gets players, the affiliate gets paid
Understanding Revenue Share (RevShare)
If the player loses $100, and the affiliate has a 30% RevShare deal, the affiliate earns $30.
If an affiliate refers a “whale” who loses thousands every month, the affiliate makes a massive, continuous profit.
Cost Per Acquisition (CPA) Deals
Instead of a percentage of losses, the casino pays the affiliate a single, flat fee for every depositing player.
Some programs offer a hybrid model, providing a small CPA upfront combined with a lower RevShare percentage.
| Affiliate Deal | Best For | Drawback |
|---|---|---|
| High CPA ($200+) | Media buyers needing quick ROI | Miss out on VIP whales |
| High RevShare (40%+) | SEO sites building long-term value | Negative carryover if player wins big |
It is a symbiotic relationship that has created countless millionaires on both sides of the digital equation.